TVs are used to be the pride and centre of every living-room – instead of a dominant black surface, OLED Shelf is designed to create a product experience that goes beyond the traditional narrative of entertainment and more importantly considers its impact as an interior object that adds value to the living space, even during of off-time of the display. The guiding idea of the OLED Shelf is to dissolve its perception as a display to bring family members together in a homey environment. Moving away from 16:9 - the square shape is not associated with a screen. A reinterpretation of the use of displays at home, based on maximum integration into the living space.